Last month I explored Can Blockchain technology solve your supply chain security concerns? Moreover, here is another great example of lateral thinking and the use of technologies to solve a common concern regarding product provenance. Why is this important? Well as discussed in this example there have been many recent cases of contaminated food making it in to the food chain, some more grisly than others?
If you have seen the 2011 film Contagion, you will understand the need to understand better the origins of what we eat.
In 2013, if you lived in the UK, you will recall the infamous horse meat scandal where supermarkets had to clear their shelves after the wrong meat was found in not only frozen ready-meals and meatballs but also fresh beef products. A reputational and financial catastrophe.
However, the problem extends far beyond food, in 2010 it emerged that French company Poly Implant Prothese (PIP) had made implants with substandard, industrial-grade silicone affecting over 20,000 women.
While Blockchain may never eradicate the scrupulous activities of criminal organisations, it might just restore consumer confidence and instil greater brand loyalty.
Over the past few years, the country has been hit by a series of scandals involving contaminated produce and supply chain fraud, and initiatives to improve the industry's reputation are emerging from a broad range of public and private entities