This article highlights the fact that to be successful in the retail market you need to put data at the centre of your strategy. Amazon have used analytics to best understand their customers and drive recommendation engines. As they purchase other retailers they will be able to gain further insight about their customers and ensure their data philosophy keeps them further ahead. 

We are achieving similar success at retailers when they adopt our Smart Customer experience solution. We are able to identify real time where they are, know their typical spend patterns and more likely to provide a suitable offer to maximise the customer experience. One of our customers achieved a 22-40% increase in spend and footfall and we are now piloting vehicle identification to enrich the experience and provide insight on possible parking spaces and where they left their car when they have bags full of shopping.

Read more about our Smart Customer Solution here.