Businesses are at an inflection point. The need to innovate is critical. Even in industries that are mature and well understood - innovation is the key to both new and enduring success. In many cases, innovation is less about the core product and more about how you surround your core business in "accelerating technology" that can differentiate you in the market. The key question is how.
This week, Microsoft is making a series of announcements. In particular, they're creating deeper integrations between their LinkedIn acquisition and other products, primarily Dynamics of Office 365. LinkedIn's treasure trove of contact data could be the key to a variety of improvements in how customers use Dynamics CRM and Office 365, including: improving sales success, identifying top talent, reducing integration time between acquiring & acquired companies, and/or retaining existing talent. The last example is interesting, as machine learning is figuring heavily into Microsoft innovation investments - could you find patterns in your employee LinkedIn profiles that may indicate a flight risk?
All of these are examples of potential innovation foundations that could be a competitive advantage. The real question is whether customers are ready for any of these scenarios?
Many clients struggle with just basic technology maintenance. Few have the staff or time to consider how these kinds of changes could positively impact their operations. In fact, frequently, by the time the updates are well understood, there's a dozen more to absorb. It's a challenge we see often.
In an ideal world, clients could turn to a trusted partner to help them sort out what's real, what's valuable, and what applies to them. Clients need a partner that can help put these innovations in their context and collaboratively develop a plan for making meaningful business improvements. If this is your challenge, let us help.
Microsoft is also connecting LinkedIn with its Dynamics sales and recruiting technology. LinkedIn InMails and messages will soon be able to be sent directly from Dynamics 365 for Sales, for example, and customers will be able to quickly integrate LinkedIn profile photos and other content to enrich lead data.