Having the best next thing in software might sound great in theory, but in reality many companies release products that are buggy, contain missing links and even fail to produce the desired outcome in using a solution.

In the rush to get to market with a new product offering, many companies skimp on the testing that is performed, leaving paying customers wondering if they are actually "Beta Testers" for the product and is it really a  worthwhile solution if there are so many defects being pushed in a general release of a product.

Don't skimp on testing, because your company's reputation and longevity truly depends upon it.