Welcome to Episode 2 in Hitachi's Retail & Hospitality Video Vignette series.  Last month's inaugural launch video won some flattering response from myriad sources, thank you, everyone, who took time out to watch it and to comment.

This month, Mark, Craig and I discuss the contemporary conundrum of data in the Retail world.  Thanks to huge volumes of transactional Point of Sale records constantly flowing from stores and locations across widely-located estates, Retail and Hospitality has always had to contend with the influx of data.  But today, the volumes are ramping up further still and these volumes are only going one way...

As Hitachi customer dunnhumby comments there are ways of monetising data - yet for a Retailer that can be far more easily said than done, so where to start?  In October's Vignette we start to introduce some of the themes aimed at assisting that quest - please get in touch with your comments and questions.

Thanks for watching!